Selection
Bestsellers
New products
Per category
Shampoos
Conditioners
Masks
Creams and lotions
Leave-in
Spray
Oils and serums
Professional treatments
Accessories
Per focus
Dry hair
Dull hair
Scalp care
Brittle hair
Lack of volume
Blond hair
Hair loss
Straightening and discipline
Sets & Kits
Duos and trios
Professional mini-kits
Nouveauté: découvrez notre brûme revitalisante Always Young
Per collection
Get Ready
Wake Me Up
Always Young
Be Strong
Oh My Sleek
Volume On
Stay With Me
Save My Blond
Customized routines
Hair quiz
Your hair quiz is coming soon!
OUR STORY
A French family business in the world of hairdressing. Discover our history here.
The Spirit Element line
The design of a range that combines spirit with substance. Read here how the idea of "Back to Basics" came to light.
Ingredients & formula
We have a selective ingredient policy. Find out how our formulas are developed here.
Our commitment
We are a company committed to the long term, see here what we stand for.
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